Invest in our community since day one

At Rockiander Company.
we have a clear and simple goal: to be a great company that positively affects people’s lives.
We are driven by our firm values and commitment to craftsmanship, a commitment deeply rooted in our 40-year history.

HISTORY

Rocklander Shoe Company is a mission-oriented business and our unique traditions continue to infuence how we operate today. Augustfounded Rocklander Shoes in 1978 to provide durable and comfotable footwear for workers in industries such as mining. agriculture andlogging. Today, this purposeful craft tradition remains at the heart of our spirit and supports everything we do. When we launch a new product orconsider a new business plan, we apply the principles that make the first pair of Rocklander shoes successful. Every product we createnaturally extends our mission and demonstrates the excellence of the craftsmen behind it.

ROCKLANDER SHOE COMPANY CORPORATE SOCIAL RESPONSIBILITY

Since its inception, Rocklander Shoe Gompany has been mission-oriented. For us, corporate social responsibility means being responsibleto people-a principle deeply rooted in our history. We are committed to being a company that has a positive impact on the lives of everyemployee, customer, and everyone around the world who wears our products. We believe that the work we do today will help build abetter tomorrow. Looking ahead, we will continue to create the best quality products, care for and respect the planet, and leave a lastinglegacy for future generations.

Explore the key moments in our legend history

1978-1987 1988-199912000-201012011-To-now

1978-1987

1978

Origin: in february 1978, August and his friends founded Rocklander. The earliest boots and shoes weredesigned for a variety of work environments, including construction workers, loggers and oil workers. Excellentquality and exquisite craftsmanship make Rocklander shoes unique, a principle that has guided us to this day.

1980

Strip structure: Rocklander Shoe companies have started making shoes using stitched sole structures. Thisstructure is called a strip, which makes the bond between the upper and sole stronger.

1981

Comfort: Rockdlander upper is available with advanced manufacturing processes that improve fit and comfort. These shoes are made of molds (also known as "shoe lasts") to fit the foot shape more.

1987

First branch: lo meet the growing business needs, the company opened branches and warehouses in Munich.

1988-1999

1988

Waterproof lnnovation: Rocklander continues to lead the industry with innovative technologies, developingdouble boots, consisting of waterproof outer boots and thermally insulated waterproof inner boots to ensure warmand dry feet.

1990

Manufacturing Growth: The company expanded its manufacturing operations by purchasing a factory inHessian.

1993

Innovative Comfort Design: The ComfortForce system improves comfort with improved sole and uniqueremovable insole. Ergonomic design provides support, flexibility and comfort in demanding work environments

1996

Sustainable $tructure: From the very beginning, Rocklander Shoes’ premium construction allows thepraduct to replace soles and extend its service life. To meet the growing customer demand, a footwear repair shopwas opened in the factory.

1999

Expanding to the apparel industry: Rocklanderb begins selling head-to-toe personal protective equipmentas well as footwear to international distributors.

2000-2010

2000

Manufacturing automation: Factory No. 2 is equipped with state -of-the-art technical equipment. The firstautomatic cutting machine was put into operation in 2000, and then the automatic sewing machine was put intooperation in 2006.

2010

ROCKLANDER Aberdeen: After years of hard work, Rocklander has established a branch in westernGermany

2011 to present

2011

Sustainable Technology: ROCKLANDER Shoes leads the safety shoe industry by introducing insoles madefrom algae biomass, thereby reducing reliance on non-renewable resources.

2019

A new beginning : In 2019, David ve became the CE0 of ROCKLANDER China. This was a milestone moment.His investment and appointment not only made him the first Chinese CE0 since the establishment ofROCKLANDER, but also marked a new chapter in ROCKLANDER in the Chinese market

2024 OUR STORY CONTINUES

With our vision

novating the latest technologies and accumulating knowledge, we offerat ROCKLANDER, we believe in making our customers’ dreams

Mission

We hope to better adapt to our workplaces arou
:ssional footwear every day, and constantly innovate to provide our customers with affordable
and effective hieh-ouality soluti0

Pursuing

e company, with unparalleled speed to market and commitment to innoyaihe world’s bes
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